Donaghy
Brand strategy and writing
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Poetic License Distillery

Brand Copy for Packaging

Poetic License is the sister company of Sonnet 43 Brew House. The now renowned gin maker needed to articulate its story: What the distillery stood for and who they wanted to attract. The communications were deliberately compatible with Sonnet 43, while still having a very individual style, voice and message. The ‘Wild Spirits’ line encapsulated why Mark and his team keep on challenging the market with their ambitious adventures in the alcohol industry.

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